Latest News
What Blogs Get Wrong (And Right) About Loyalty Programs, And Why They Matter
What do we want? More upgrades, more free champagne, more space on the plane, more points for every swipe and the biggest hotel room on the property, no matter what room we really booked, with a big breakfast on top too! Who’s going to pay for it? …groans, silence ensues, crowd disperses. People are experts…
Iberia Plus Goes Revenue Based And Adds VIP Tier
Iberia Plus is now named Club Iberia Plus and will officially launch on April 1st. I do hope the branding agency sent a bill commensurate with the value add of the four letters and a space. The new loyalty program joins a growing list of global airline programs basing elite status on money spent through…
48 Hours In Stockholm: Where To Eat, What To Do, Must See’s & More
So, Stockholm eh? Great choice. The city of ABBA, obscure meats and old towns is so much fun, and so worth it. Even if you’ve only got a few hours, or a weekend, there’s so much you can cram in to just a little bit of time. But yes, stay longer. Stockholm is one of…
Tech & Travel: New Apple x Virgin Atlantic ‘Find My Bag’ Partnership
Almost everything we hate about travel is slowly, but surely, being solved by tech. And yes, some things have further to go. I hate AI chatbots too. Virgin Atlantic is the latest to leverage tech capabilities to streamline a position no one wants to find themselves in, yet despite best efforts, something that still happens…
British Airways Shares New Detail On Loyalty Changes (Plus, New Bonuses)
British Airways has news many travelers probably definitely wanted to hear. With further clarification on the new loyalty program today, many folks currently in the camp of “not sure if I can make my status goal” can probably breathe a bit easier, knowing two things. First, the number of overall flights will count again. Second,…
The Existential Threat To Hotel Loyalty
If there’s a “metric to move” which hotel chains seem to be using right now, it’s “how unhappy can we get away with making our members before they quit” rather than “how much more can we get from them by making them happier.” A huge issue hotels have, versus airlines, is that they are in…
