a bed with a pillow and a purse on it

The “Catch Me If You Can” upgrade challenge has gone entirely viral. What started as a funny idea, aimed at bringing in a few extra readers, while creating some identity with current folks has lead to being seen by over 10 million people in just three days- virtually ensuring that I’ll be giving up one of my coveted airplane seats in the near future. That’s right- Travel+ Leisure, the Daily Mail, Food And Wine, Lonely Planet, Business Insider and countless other outlets and TV shows picked up on the story. It got so much attention that one airline is jumping in, sweetening the deal- if you can find me…

Full terms and conditions for the contest can be found here: Catch Me If You Can – T&C’s…

a man standing next to a chairBritish Airways Is Upgrading Up To 10 People That Find Me…

British Airways saw our contest and noticed that we’ve got a few flights coming up with them. Their team made a crafty move- asking if we wouldn’t mind sharing our travel plans, because they had plans of their own: they want to upgrade up to 10 people that find me. That’s right, if you find me in an airport and are on my British Airways flight, you and up to ten other people can end up in Club World Business Class! You’ll have countless opportunities, since I’m flying with them virtually every month between now and the end of the year… starting this week(end).

a bed with pillows and a purse on itSo Now You Need To Warn All Your Friends Who Fly British Airways About Catch Me If You Can, So They Can Get Upgrades…

Who knew looking at my mug could lead to a blissful trip in a flat bed in the skies? If you have any friends flying British Airways in the near future- as much as it may end up killing my back, and I may seriously come to regret this- you need to show them this contest and tell them to look out for me. If you find me, you’ll have a chance to be one of ten people taking a seat in utter comfort.

a man taking a selfie with clouds and mountains in the backgroundAnd Be Sure To Look Out For Clues, My First Flights Of The Contest Are This Weekend…

If you didn’t already know- we’re dropping clues on Instagram and Twitter. Someone has actually already uncovered the route of the first flight, so it’s just a matter of figuring out which airline and when! Someone’s gotta take my seat- it might as well be you! Best of luck…

Full terms and conditions for the contest can be found here: Catch Me If You Can – BA Regulations

Gilbert Ott

Gilbert Ott is an ever curious traveler and one of the world's leading travel experts. His adventures take him all over the globe, often spanning over 200,000 miles a year and his travel exploits are regularly...

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7 Comments

  1. Might be easier to find a BA flight that is affected by the strike. Good deed by the airline, terrible employee relations.

  2. BA can offer upgrades to people who spot you- shame they can’t work out how to let me use my avios points via their own app on a flight, or how to respond to my emails. Chance of me spotting you.. minimal, but maybe a better chance than getting satisfaction out of BA!

  3. I may spot you in the airport but there’s absolutely no chance I’d claim the prize on offer as I just don’t fly BA any longer. Worst airline in the western world. Not surprised that freebies are the only way they can get their business class filled now.

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