The days we’re living in are the toughest times in modern history airlines have ever faced. In 2008, after a global economic collapse, travel demand was low but people still needed to get around, and there was no outward fear of travel, just a lack of funds.
Now, it’s all the above – fear, lack of funds, environmental issues, and it’s likely going to get worse before it gets better. For some airlines, it will mean undoubtedly bring extinction.
Airlines are asking for bailouts, but even when, and if they come, there’s uncertainty around airline mileage programs, and more pointedly – the livelihood of your beloved miles. Should you worry about losing your frequent flyer miles? Not really, but it kinda depends on the airline…
It’s important to look at airlines as much more than air transportation companies. They’re hospitality groups, data analysts, marketing agencies, fuel hedgers and so much more. Even if planes stopped flying, airline loyalty program would still be incredibly valuable, and yes, they can be spun off into independent entities.
There’s just so much rich data about you, how you search, how you spend money or miles, and where you like to travel that many businesses would buy these programs, even without an airline attached to them.
From time to time, airlines have actually sold off their frequent flyer or mileage programs to outside firms, and only bought them back when business or finances improved. Going further, miles have survived numerous airline bankruptcies, where loyalty programs were protected in tact during debt restructuring.
Perhaps most importantly, loyalty programs are one of the few compelling tools airlines have to lure you and your friends back into the skies, when the world deems it safe to do so again. As odd as it is, the best time to be frequent flyer, or have lots of miles, is when business or the overlying economy is bad.
Still, it depends on the airline…
Unfortunately, some airlines will fail. Airlines with strong national ties, like some of those in the US, UK, Germany, France, Singapore, Japan, and Netherlands will almost assuredly be offered levels of assistance by their respective governments. What would France be without Air France?
US Airlines have already received bailouts and no government has specifically stated it has no appetite to help their own sovereign carriers. This doesn’t mean all airlines will be saved, but the more vital they are to a nation, the better the chance.
Singapore Airlines is Singapore. Emirates is Dubai – you just wouldn’t let an entity like that fail.
If you have miles with a program that doesn’t sound vital to a nation, you’re potentially more at risk than those that are, but it’s unlikely you’ll be left with nothing, with a few wacky mileage programs exceptions you hopefully never bothered with anyway.
Even if the airline fails, the loyalty side of the business may be purchased and brought into a broader ecosystem. It may not be nearly as attractive to you, but it may still be something – and really, you don’t have a way out at this point anyway, so take solace in your lack of control.
There’s a fallacy that booking a ticket on an airline partner now would create safety for your miles. That’s not entirely accurate. Historically some tickets issued by failed airlines have been honored, but others have not.
You’re still rolling the dice by trying to liquidate your miles now.
A few at risk programs do allow transfers to other airlines, or to hotel partners and since that’s immediate, it provides a slightly higher level of safety than an airline ticket to be flown in the future. Even then, it’s also not guaranteed.
You know you’re in a bit of trouble when the airline with whom you have miles begins to shut off the taps and stop these external transfers.
To make a long story medium, any points currently in an airline program might as well be left to sit, with hopes of a safe passage. More than likely, they will make it, and when times improve, miles will be more useful than recent years, as airlines open up seats and opportunity to fill planes.
The Right Points Strategy For 2020
The right strategy, for now, is to embrace the fact that your miles should mostly be safe, provided you chose good programs from the beginning. If they’re not ultimately going to be, there’s little you can do to help it at this point anyway.
You might as well focus on the bigger picture and not stress about things you cannot readily fix, right?
The bigger picture is that wherever possible, any miles earned from not actually flying or staying in hotels are safer earned in a flexible currency, such as American Express Membership Rewards, HSBC Premier Miles (UK), Capital One Venture Miles, Citi Thank You Points or Chase Ultimate Rewards.
There’s nothing wrong with hitting spending perks with cards tied to a specific loyalty program, but you don’t want to spend any more than needed to trigger said perks. That additional money would be better spent building balances in currencies which put you in the driver seat.
Present times are an example of when flexibility is key, and highlights the niches of a few cards which cross over cash back and travel rewards, such as Capital One Venture. Used properly, Venture is a 2% cash back, or 1.5x airline miles per dollar spent card. Having the option of either is handy.
You can enjoy similar, fantastic results with the Chase Freedom (currently offering $200 cash back after spending $500 in the first three months). If you have another card account that earns Ultimate Rewards Points, like Sapphire Preferred, or Sapphire Reserve the cash back points can be converted into airline miles, or hotel points.
Basically, you can earn up to 5x points per dollar with the no annual fee Freedom card, and then convert that 5x cash back earning to Ultimate Rewards Points which can become miles, if you have an Ultimate Rewards earning card.
I’d rather be able to choose from Delta, Emirates, Etihad, Cathay, British Airways, Virgin Atlantic, Air France and more, than just one of the above with my points, and that’s precisely what these flexible bank currencies create.
When planes are empty and lucrative frequent flyers are tough to find, airlines dig into their marketing programs, also known as loyalty programs to change that. When travel is advisable again, miles will be more useful than in recent years and your ability to use them will be easier than ever.
Airlines are already opening the floodgates on once mythical seats using points, and big bonuses are out there for earning elite status and miles to tempt people back. That trend will only continue when the world knows more about a concrete end date to current woes, and when borders will open once again.
Already now there are great opportunities for travel in 2021, and having lots of points which can be converted to lots of other different types of points will put you on the best footing to take advantage of all the great offers, when they land. And yes, they will land eventually.