For years, Hyatt has had one big disadvantage: size. From accessible Hyatt House Hotels to exquisite Park Hyatt and Andaz properties, Hyatt has lots of fans, but unfortunately, not nearly as many hotels as other leading brands. When it comes to hotel loyalty, size matters, and Hyatt has spent much of 2018 pumping up their worldwide portfolio with clever partnerships, and now – an acquisition. Hyatt just acquired 87 hotels in some of the world’s best destinations, giving fewer excuses not to stay loyal…
Two Roads Hospitality
Hyatt has acquired Two Roads Hospitality, which on the surface probably means nothing to you. Two Roads however, happens to own the Alila, Thompson, Joie De Vivre, Destination Hotels and Tommie brands. The sale is reported to have cost Hyatt $480 million, with potential for further investment.
Dreams of visiting Oman, Bali or remote stretches of the California coast? Hyatt has long held solid ground in major cities, but in the more spontaneous and exotic parts of the world, their footprint has been severely limited. With the announcement of the Small Luxury Hotels (SLH) partnership earlier this year, Hyatt went from one hotel in all of Italy to 60. This move doubles down, adding sought after hotels in more leisure destinations around the world, such as the Alila Uluwatu in Bali, and the Alila Jabal Akhdar in the mountains of Oman. Alila is incredibly powerful in Asia.
According to the official Hyatt press release, the hotel group will incorporate all Two Roads Hospitality brands into the World Of Hyatt loyalty program, offering travelers the opportunity to both earn and use points at these excellent new hotels. Any loyalty program integrations will not take place until 2019, but it’s exciting times ahead, however you slice it. Between the new Hyatt credit card, the SLH partnership and this new portfolio of outstanding hotels, there’s a lot to love.