Food waste is one of the most unconscionable things in the world, particularly during a global pandemic. British Airways is taking a significant step to improve their role, while also serving better food, partnering with a British Chef Tom Kerridge, who’s spent the year trying to save independent restaurants.
British Airways short haul ‘Euro Traveller’ meal service is changing, and pretty much all for the better. Oh, and that bottle of water and snack being offered right now is here to stay…
British Airways New Euro Traveller Food With Tom Kerridge
Everyone hates soggy bread, and with indoor dining closed, Tom Kerridge threw his culinary genius into fixing airplane food, with British Airways.
After a successful trial run last year across first class, Tom Kerridge, the celebrated British chef patron of the Hand & Flowers, and Kerridge’s Bar & Grille at the Corinthia Hotel in London is the new food partner for British Airways short haul economy flying.
if you want something more than a little snack and bottle of water, which are notably here to stay in Euro Traveller now, you can pre-order and purchase a ‘Speedbird Cafe’ meal from Tom Kerridge. Sample menu items, which all sit around £4 each, include a…
- Warm Steak & Ale Pie
- The Ham Hock & Smoked Cheddar Sandwich
- The Spiced Cauliflower Tortilla Wrap (Vegan)
- The Chicken, Bacon and Celery Brioche
- The Brie Ploughman’s Sandwich (Vegetarian)
Club Europe business food service will remain unchanged. All meals, and any duty free and retail shopping can be purchased at HighLifeShop.com.
Perhaps most importantly, food waste is being meaningfully reduced with the new short haul project. All Tom Kerridge food for BA, which will include sandwiches, pies and more, must be preordered 12 hours in advance for UK departures, or 24 hours in advance for flights from Europe back to the UK.
Respectfully, with the perils of millions around the world, picking up your phone or web browser at least 12-24 hours prior to departure if you’d like to select a delicious meal is hardly a large ask to help reduce food waste in the world. This is fantastic.
As what can only be described as a food nerd, Tom Kerridge is said to have ‘gone deep’ in trying to consider things which ruin food, between the time it’s made and enjoyed on an airplane.
This involved creating powders or spice mixes instead of spreads to keep bread from going soggy in some instances, and finding ways to keep pastry on pies flakey, lovely and worth buying. It’s far more than just putting a chef’s name on a menu. The result is the first time I’ve ever had people from an airline tell me “no seriously, it’s actually really good”.
So when can you find food from the affable British lad available to preorder for your next British Airways Euro Traveller flight? Like all things during the covid-19 era, and amid lockdowns, there’s no set date for the British Airways x Tom Kerridge short haul food launch, but British Airways assures it’ll be ready in the first quarter of 2021 and actually perhaps much sooner, within weeks. Ideally, around January 20th.
Reducing food waste while offering better food is a win for everyone. Furthermore, it will help British Airways save on fuel costs as well, unless of course the entire Euro Traveller cabin starts ordering, due to how good the food is. Wonder if they thought of that…