From the unearthing of the Lance Armstrong scandal to the #MeToo movement and exposing high power international cover-ups, the world would be far worse off than it is without the incredible work of investigative journalists. I’m proud to be amongst those bringing the hard hitting stories to the front lines.

Just kidding.

I couldn’t hold a candle to any of the incredible people who find and deliver actual impactful news, and I have an undying respect for what they do, knowing full well that most of my role as a “blogger” is just entertainment, insight and inspiration. But there are still deeper responsibilities to the privilege that comes with writing to large audiences, and I wanted to discuss them more openly.

Your Time And Money

For most people, travel is but a dream. If you’re someone lucky enough to get out there and actually do it, who’s come here looking for advice on airline seats, hotels, destinations or travel gadgets, I’d be downright appalled if anything ever advocated on here led you astray.

It’s why I don’t have 200 freelancers writing brand approved content every day; )

One of the most humbling, satisfying and resounding moments for me each week is when someone is kind enough to send a picture, screenshot or note about their travels, and how my advice might have played a part. Whether it’s “about to board this plane, hope your seat advice was good”, or “booked the family to Mexico City on your advice”, I’m always like… crap, I better make sure this info is still good.

I *think* this is why I actually love what I do. It’s not hard hitting, life altering journalism, but it’s a free resource for people to improve their travel, go more often or at least do something in a better fashion. Hearing those #winning stories only makes me want for more people to have them.

Balancing Content Freedom With Integrity

There’s also another privilege of being an independent blogger, which is something I just don’t think I could ever trade in. There is no “editorial calendar”, created in full partnership with the airlines, hotels or cities one is meant to objectively cover, nor is there an overt censorship to what’s said. Generally speaking, it’s just the best opportunities of the day, the moment or the year, laid out as bare bones and simplistically as possible, without a master plan.

People love to “blogger bash”, but I mostly just don’t understand why. Quite often, I feel like the leaks, info and tidbits you get on travel blogs are the only things that keep some parts of the travel industry honest. If a blogger didn’t get a hold of “leaked” proposed changes to a loyalty program, tourism visa, airline seat or hotel idea and show them before they got to go live, some things would be worse.

I know of instances where evil proposals have been rolled back on account of bloggers helping to get the info out, and initial feedback killed the changes before they could be officially announced. Most mainstream, advertiser funded outlets would simply reach out for comment, have the issue at hand denied and choose not to publish.

At the same time, there’s a big responsibility in knowing how to vet sources and when to stand down. 

If I don’t know something to be true, and it’s just a rumour, I always note that it’s just that “a rumour” and try to give a bit of context of why I believe it to be genuinely true or utterly false. Not everyone does that, and it can spoil the milk for all. 

There are always blogger bashers who would say that bloggers “kill the good stuff”, but that to me just says “I found this ice cream spot before you, and now no one else can have it or I’ll cry”, which is something I’d hope my future children would understand isn’t polite by the age of 2. Obviously, ya’ knobhead, you found the info somewhere too…

Real Life Implications

The main takeaway for me – every single day – is that I’m not speaking to an endless sea of Google Analytics every time I write something. I’m speaking to real life humans, who’ve put their time, faith, money or interest into what I’ve written and if it’s not up to muster, I’m toast.

Even worse than me being toast, someone could waste their precious vacation time, money or both if I didn’t deliver the right goods. I’m grateful that people put their trust here, and I’ll always strive to be as transparent as possible so that nothing ever raises an eyebrow. If it does, just say.

Get the travel tips you can't afford to miss delivered right to your inbox. Subscribe below!

Get the travel tips you can't afford to miss delivered right to your inbox. Subscribe below!

* indicates required

You have Successfully Subscribed!