Swiss Business Class Throne Seat Boeing 777
The Final Verdict
The Lounge
The Seat
The Food
The Service
The Entertainment
The Amenities

Every traveller has personal preference when it comes to business class. For some, it’s all about the food, others – the seat, some the booze. Perhaps that’s what makes Swiss Boeing 777 so admirably solid. It would be hard to call this experience the very best in any one regard, yet there are no gaps left unfilled. It’s just a great way to fly.

After reviewing the Swiss Airbus A330, I wanted to check out the airlines flagship Boeing 777-300ER, which flies many of the airlines most sought after routes including Los Angeles, San Francisco, Hong Kong, Singapore and Bangkok. What I found was a comfort and joy in the precision of this Swiss Airlines business class offering.

airplanes at an airportThe Swiss Business Class Lounge Zurich

Departing Zurich, Swiss international business class passengers have plenty to keep them busy in the Swiss “E-Gates” business lounge.

For plane geeks, the Swiss International Business Class Lounge in Terminal E is one of the very best viewing decks to be found anywhere. For foodies, there’s a rotating chefs station, with options including customized pasta, or eggs in the morning. Perhaps most importantly, the wifi is genuinely fast, and there are plenty of areas to find some quiet.

a wall with red textOn Board The Swiss Boeing 777

To use the Swiss cliche of clockwork, this flight to Los Angeles boarded right on time, with an orderly queue for first and business class passengers. From the moment I set foot on the plane, I could see that Swiss really “went for it” with this relatively brand new Boeing 777-300ER.

a group of magazines on a tableThe galley where passengers board proudly displays a large “wilkommen” sign and sleek modern design touches are everywhere. Namely, the bulkhead wall was a lovely cut out of the Matterhorn.

After turning right, I found my seat in the first row of the main Swiss business class cabin. For those seeking extra seclusion, aim for a seat in the first two rows of the 777 business class cabin, which are by far the most private and tend to enjoy the best service as well.

a chair in a planeTraveling with a partner, I had chosen seats in the middle of the plane, but as I expected, I was instantly filled with envy as I spied the Swiss “throne” window seat in row 6. As far as business class seats go, Swiss “throne” seats are fit for a a leading king, or queen.

The space is absolutely massive, as evidenced by the fact the row 7 has two seats in the same amount of space! If you’re flying Swiss business class solo, it can absolutely be worth the money to select a seat in advance, or use elite status to select these highly desirable “throne seats”, found in alternating rows.a seat in an airplane

a woman looking out the window of an airplaneA common gripe amongst business class passengers is storage, and on the theme of “solidity”, Swiss nailed it on the Boeing 777.

The row 6 bulkhead where I was seated offers a shoe cubby, a closable compartment large enough for a purse or bag and a small fold which would be ideal for a laptop. It is business class, after all. Of course, there’s also the standard overhead bin and plenty of floor space for larger bags too. Basically, you should have plenty of room for all your stuff in Swiss business class on board the 777.

a screen on a desk a pair of red and white shoes a drawer with a label on itSettled in, it was time to test out the comfort, and indeed it is. Even in the upright takeoff and landing position I found the seat to be very well padded, and by lifting a panel in the armrest, I could fully customize a variety of padding and support features in Swiss business class. There’s even a massage button, which helps pass the time on long haul flights. Lots to like.

a close up of a keyboardIf I had to be picky, it was actually the “chill out” mode in Swiss 777 business class that I found to be least comfortable. The angle was just a bit “off”, if you ask me.

The Swiss 777 business class seat performed phenomenally in bed mode, was perfectly nice upright, but I just couldn’t quite get things right in lazy boy lounger mode while watching films. That, or I was getting tired about 8 hours in to the trip to Los Angeles, and we still had three hours to go. It happens?

a device with a magazine and a sock on itAs to the pillows and bedding in business class, Swiss gets a solid “B-“. The duvet was more than acceptable and the pillow was far from the worse, but as airlines increase their bedding partnerships with major sleep brands, this is an area where Swiss could gain an easy win by taking things a step further.

a video game controller on a laptopThe Entertainment

Is the Swiss in-flight entertainment system the best ever? No.

Is it yet another area where Swiss is incredibly solid without glaring blind spots? Yes.

I love the Swiss entertainment system for its collection of TV boxsets, which are arguably the greatest way to pass time on a flight, and also the steady mix of new release films and old classics. On the Swiss Boeing 777, I also love the larger 16” touch screens, which are a big step up over the slightly antiquated A330 seats.

a plastic bag with a white cord and a black headphones in itPerhaps the best feature of the entertainment system is that you can browse current offerings online before your actual Swiss Airlines flight, allowing you to curate your in flight selection long before you get on board. When the day comes where you can save and program all this in before you actually board, life will be very cool.

a plate of food on a tableThe Food And Drinks

The incredible fortune and luck of being able to fly business class should never be lost on anyone, but when you do it often enough, many experiences tend to become bland. In part, that’s often because much of the food is exactly that.

Faceless, nameless, tasteless and the same, anywhere you go. Swiss is not any of those things. The food, which is of course complimentary in Swiss business class was simple and delightful.

I loved my meals on this flight as much as any I’ve experienced in business class. Swiss partners with famous chefs to curate menus featuring dishes from celebrated restaurants throughout Switzerland and the results are phenomenal.

a plate of food on a tableWhat my photo skills (and the dishes) may lack in presentation were absolutely made up for by the unique and delicious tastes of Swiss business class catering. The pork roulade appetiser was a treat, and the beef short rib main course, slow cooked in a beautiful and decadent jus was heavenly for this business class experience on Swiss.

The little Swiss touches – hello, chocolate – made them unique, and I just love that.

When it came time for a glass of wine to pair with each course, there were uniquely Swiss options as well. The high altitude riesling was lovely, as was the medium bodied pinot noir, which offered just enough punch to pair with the slow cooked brisket.

I could’ve gone for a more obvious choice like a bold South African wine, but there’s something fun about discovery in travel, and Swiss wines are always worth discovering. For any champagne nerds, Swiss Airlines continues to serve Duval Leroy in business class, which is solid, if not slightly underwhelming.

a car parked on a tarmacSwiss Boeing 777 Business Class Final Verdict

This is such a solid experience, with many treats along the way. I love the ergonomic features of the seat and the increased privacy this Swiss Airlines Boeing 777 offers versus older Swiss aircraft.

How’s the service on Swiss? As with all my other Swiss flights, I found the crew to be extremely professional and diligent throughout. Don’t expect them to become your best friend forever, but they do their job with intent, which is exactly what you want.

For the long haul destinations this aircraft serves, it’s hard to think of many other business class seats which would offer greater sleep comfort. By any and all means, it’s totally worth aiming for a seat in rows 4 or 5, or paying extra for a window throne seat near the front of the cabin. Even when you’re lucky enough to be in business class, a throne seat like the one found on this Swiss Boeing 777 can send you into envy.

a group of trees with lights at nightHot tip:

Swiss currently have a variety of sales going on from Europe to Asia, South America and more. If you want to take a spin for yourself, it’s worth browsing the current offers.

Gilbert Ott

Gilbert Ott is an ever curious traveler and one of the world's leading travel experts. His adventures take him all over the globe, often spanning over 200,000 miles a year and his travel exploits are regularly...

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  1. I had just flown this from ORD-ZRH back in April, and I really enjoyed the seat arrangements. According to the map on the Swiss website the single seats appear as if they are still in the A330 configuration (Closer to the aisle or window). This was not the case with my seat in the 777. I selected a single seat (that appeared to be closer to the window), turned out it was a throne style seat too. It was definitely more comfortable than the A330 seat, but in full bed mode the cubby for where the feet go is definitely very narrow still (probably due to the side by side seating in front of me). If they made this at least a bit wider it would be perfect. But the service was impeccable, food, entertainment, comfort, atmosphere.

  2. I actually just flew the Zurich- LAX route on monday. I agree with most everything… I had one of the seats on the aisle on the right hand side of the plane for the first 5 hours, but someone with a throne seat wanted to switch with me when he saw his colleague across the row.

    I dont always sleep with my legs stretched out, sometimes I curl up into the fetal position. I found this position to be very uncomfortable on the throne seat, but way more comfortable on the aisle row…

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