It’s safe to say that safety and cleanliness will be big-buzzing trends as the world moves back into travel.
People want to feel like they’re in an untouched bubble of health, wherever they are in the world, and Marriott has a new tool which looks like a freaking raygun to make that happen, among other things. If you see someone walking down the halls of your Marriott in protective gear, carrying something from a sci-fi movie, it’s not ghostbusters.
Who you gunna call? Hopefully just room service. Marriott is bringing “electrostatic sprayers with hospital-grade disinfectant” to properties around the globe, and health benefits aside, they look absolutely epic.
The tools are part of Marriott’s Council for Cleanliness, drawing together teams of experts to develop best in class cleaning practices for the brand going forward. Marriott CEO Arne Sorenon stated…
“We are grateful for the trust our guests have shown us through the years. We want our guests to understand what we are doing today and planning for in the near future in the areas of cleanliness, hygiene and social distancing so that when they walk through the doors of one of our hotels, they know our commitment to their health and safety is our priority. It’s equally important to us that our associates know the changes we are making to help safeguard their health as they serve our guests.”
Aside from the electrostatic sprayers, which are capable of quickly disinefecting all areas of the hotel and are recommended by the CDC and WHO, Marriott is going even further, with UV light cleaning of everything from keys to folios to pay your hotel bill.
Basically, anything that someone else touches, which you may also touch, is being worked on. For other measures, Marriott is stepping up regulatory health sweeps, including the use of hospital grade disinfectants. What will be interesting, is how properties maintain the vibe, or feeling guests seek, while also getting across these key points.
Marriott’s press release notes signage in lobbies to remind guests of social distancing, but there is no easy way to maintain that, when the 3PM check in window opens. Furthermore, colleagues and friends will always socialize somewhere in the hotel, and there’s only so much which can be done to distance them.
And if far fewer people are packed into hotel bars, what will happen to pricing and or offerings?
People are worried about all things health and cleanliness right now, and it’s fantastic to see Marriott take such an aggressive stance in quelling those fears, even if the raygun-slash-cleaning thing looks slightly terrifying. Greater cleanliness in hotels has always been the dream, and these wild times we’re living in have pushed that along at a rapid pace.
As for social distancing and other introductions, I’m a bit more dubious. People will be people, even after this.