You’ve probably already seen Emirates new Premium Economy cabin on the internet. The airline unveiled the fully bespoke new gap bridger between the flat beds and flying cocktail bars of business class and good ole’ economy seats last year, to rave reviews.
Unlike many airlines which often rush new seats out to market despite very little access for people to actually fly the seats, like having them installed on one plane, or without time to calibrate a new service, Emirates took a thoughtful approach to its big launch.
Basically, people have been flying Emirates premium economy for months already. Emirates used the time to learned a great deal about what passengers think, and little ways to make the experience even better, and as of today, the Premium launch is 100% official.
Emirates Officially Launches Premium Economy
Emirates has been surprising and delighting frequent flyers seated in economy with upgrades to premium in recent months. Customers received these sneak peeks as a way to test out service, expectation and pricing.
The new Emirates Premium Economy cabin has arrived on the latest Emirates A380. It’s time to discover your new comfort zone.Emirates
If you’re curious about the extra comforts this beautiful new cabin offers, now’s your first official chance to fly Emirates Premium Economy. Well, to book it!
The Premium cabin is up for sale on routes all over the world, with an initial focus on Europe and Australasia. London and Paris in Europe, and Sydney and Christchurch in Asia Pacific are the first to feature.
It’s a big “upgrade” for the circa 6 hours flights between London or Paris and Dubai. The only question is whether it will make the gap between buying economy and then upgrading to business class more difficult, over time.
Bridging Comfort And Price With Soaring Demand
Travel demand continues to soar, driving business and first class prices particularly, into new highs. Premium Economy marks an exciting opportunity for customers to bag comforts of old, with a new boutique cabin.
With 40” of legroom and 19.5” of seat width, these seats are among the most spacious in the Premium Economy game. Large HD entertainment screens, wood paneled tray tables and customized service definitely won’t hurt. The new cabin can be found at the front of the lower deck on the Airbus A380.
Overtime, Emirates will install Premium Economy on 105 of its Airbus A380 and Boeing 777 aircraft. Roll out will steadily continue from May 2022 onward.
If you need just a little more legroom, but flat beds aren’t feasible, this is a compelling way from Emirates to travel better for less. It’s also worth noting that the A380 location makes for quick departures from the aircraft, unlike the back of economy. That’s often worth something in transit!