I didn’t go to journalism school. In fact, I dropped out of college, but that’s neither here nor there and a story for another day entirely. I always assumed that had I in fact gone to journalism school, I would likely have been told that reading between the lines is a very, very important skill.
Weeks ago, many travel media outlets received invitations to a February 1st press conference of Oneworld airline CEOs to celebrate 20 years of the Oneworld alliance partnership and exciting new frontiers in travel. A few things struck me as odd or intriguing, reading between the lines of course…
Despite confirmed attendance from almost every airline CEO in the alliance, Qatar and LATAM were the only notably missing airlines. Only one of those airlines was involved in a very public “spat” over the purpose and or future of an alliance at all. Hopefully you can read between the lines and figure that one out for yourself.
“CEOs from all 13 member airlines will be there”.
Fast forward to January 31st, and the text of the updated invite reminder has changed. All CEOs are now confirmed to be in attendance, and the invite made sure to include Akbar Al Baker, the Chairman and CEO of Qatar Airways in the brief teaser. He will be there. I’ve seen it. It’s real.
Now continuing with this reading between the lines business, it would appear highly irregular for a CEO to turn up to a press conference celebrating 20 years of unity and future innovation only to use it as a platform to say goodbye forever. If that was to happen, it would fall in the “mic drop” category of epic, but that seems highly, highly unlikely.
Qatar Airways may always have one foot out the proverbial door, but by all logical counts, it’s in the Oneworld alliance to stay, at least for the time being.
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