Heard of Altitude Academy?

When you fly, are you: an escapist, a dreamer, a connoisseur, or a go getter? American Airlines and British Airways have created an immersive event in central London, designed to help you figure out just what type of flyer you really are, and realistically – to show off their business class amenities, dubbed “best of both worlds”. Aside from the fun of free food and cool immersive experiences, you should care because they’re giving away free business class flights to the USA…

Altitude Academy

British Airways and American offer up to 70 flights a day between the US and UK. That’s bonkers. The airlines want to showcase their two “unique” premium product offers, and to do so they’ve created four “zones” in Jubilee Plaza at Canary Wharf which *in theory* will feel like crossing the Atlantic in style, just without a passport or boarding pass. While passing through these zones, you *may* discover what type of traveler you are, at least when you’re seated in business class. Basically: expect to see some plane seats, some amenities, maybe sample some food, and most importantly…

Win Free Business Class Flights

When people say free business class flights, we perk up. Guests (anyone can join) can participate in the “Great Transatlantic Plane Race”, and while we have absolutely no idea what that entails, winners will receive round trip business class flights to the USA, on American or British Airways. That’s worth heading to Canary Wharf for….

Dates And Details

Altitude Academy is free to the public and open from 11AM-7PM on the 19th of September, and 7AM-7PM on Thursday the 20th. You can find the Altitude Academy at: Jubilee Plaza, Canary Wharf, London, London, E14 5NY. Food and drinks will be supplied by American Airlines first and business class lounge caterer, hospitality group “Rhubarb” and will also be free. So yes, to summarize: free food, potentially free business class flights, and at the very least, some photo ops that make it look like you’ve flown business class across the Atlantic, even if you’ve yet to experience it. Oh, and as an added bonus, we’ll be there when it first opens on the 19th!

Will we see you at Altitude Academy?