When the clock is ticking, with limited time before boarding – navigating the airport can be seriously stressful. That’s particularly true when an oasis, known simply as an airport lounge awaits. Inside: free drinks, couches, wifi and some food. Maybe even showers! Outside: tired, angry and busy people. In an effort to help customers navigate the crowds and find their happy place sooner than ever, PriorityPass will use a cool new technology in their latest app update.
Technology is being rolled out in airports around the world to track passenger movements, for better and worse. Known as waypoints, these location beacons will allow apps and services to pinpoint your exact location and assist with a variety of tasks, like “where is the restroom”. In this case, they’ll offer expedient directions to your airport lounge, when PriorityPass unveils its latest app, in the next few weeks. But many see these waypoints as an opportunity to ping limited time, targeted offers to passing “window shoppers” and help travelers navigate other issues as well.
Airports such as Singapore, London Heathrow and Hong Kong are early adaptors of this beacon and waypoint technology, but many will soon follow. This is the next big marketing boom and also a great step in passenger experience. Imagine passing duty free, and receiving an exclusive 2 for 1 offer, just for being a PriorityPass member. Or perhaps a 360 picture of the terminal with arrows showing you where to go. And lastly – airport security wait time estimates. This is the future.
Utterly fascinated by all of this technology beaming around the airport. You can learn more about LocusLabs here. The PriorityPass app update is due imminently, within the next few weeks. It’s fair to say, we’re quite excited. Navigating the airport is surprisingly difficult around the world – and this is sure to be an interesting way of helping. To the future, and beyond.