5 o’clock is a magical time for travel enthusiasts all over the world. It’s the time when office hours are over, and bar hours are officially acceptable. And when you’re traveling – it’s always five o’clock somewhere. One app is looking to capitalize on bars desires to connect with new customers, creating a subscription app, where you can get a cocktail a day in quite a few cities…

Aptly titled “Hooch”, the app is designed to connect cocktail enthusiasts with cocktail bars in Hong kong, New York, Los Angeles, San Francisco, Phoenix, Miami, San Diego, Austin, Dallas and Northern New Jersey. More cities are expected to roll out steadily around the world. For $10 per month, a daily cocktail offer will appear at a set spot, with a choice of three drinks – in each city. Surely there will be days where life gets in the way of cocktail hour, but for $10 a month – there’s a whole lot of upside to this.

We recently read a first hand review of the Hooch app, and the experience seems wildly positive. $10 is just about where cocktail prices bottom out these days, so potentially getting over $300 of value for just $10 (you can cancel any time) seems like a nifty concept. Bars want new customers to whom they may showcase their cocktails – and people want drinks. Just be sure to tip your bartender, it’s apparently the biggest gripe about the app. Full details here.

HT: OutandOut