Steps forward, and a step back…

We’ve ranked the five best business class offerings in the world, and while champagne, wifi, seat width and quality of entertainment matters- it’s sleep that counts most. First class may be about opulence, but business class is about maximizing rest, to arrive refreshed. British Airways has introduced the world’s best bedding in business class, in a new attempt to compete at the top.

Five steps forward, and one small step back. Until the launch of British Airways much needed new “Club World’ business class seat in 2019, the largest improvements to the Club World experience will be soft touches. Partnering with the White Company, the celebrated British luxury home good brand, the airline now offers the most comprehensive bedding in it’s class. We were truly stunned by the consistency with the press images and the actual sleep products offered. Take a look, with un editing video shot in flight.

The duvet is bountiful, the pillows (plural) are large and well padded, the slip cover is fantastic for added seat comfort and the throw is a lovely, if not an entirely unnecessary touch. It does look great though. Having flown virtually every competitive business class product, we stand firmly by this boisterous statement: this is the best bedding and pillow combination in the business class cabin. The only drawback: we need more space to store it, hopefully something the newer Club World seat will address.

However, at least in the interim, the newly designed meal service is a mercurial issue. Currently, this service can be experienced between New York and London, with Los Angeles up next in December.  There’s no doubt that the quality of food, particularly in the appetizer and dessert department are markedly improved- fresh, light and delicious – but they now take far too long to reach a crowded cabin. This could be chalked up to a learning curve behind the new cart based service designed to speed up offerings, but for now, on many of the shorter transatlantic flights, the service time is just too long. Less of an issue on longer day flights, but for a seven hour night flight, you just can’t wait 2+ hours to eat, if you want a chance at arriving on your best form.

Net-net, this is a fantastic and welcomed improvement to the Club World experience. When service streamlines, and crews develop more proficiency in executing the service, which in theory is designed to be faster- the soft touches and bedding will be all the more impressive, with more time to enjoy them. Like we said, five steps forward and one step back.  If the newly designed Club World seat follows suit, this could become a serious competitor. For now, you’ll sleep more soundly- once meal service is over. Or better yet, eat in the lounge first on shorter flights.

Have you experienced the new service? What do you think?