The “Catch Me If You Can” upgrade challenge has gone entirely viral. What started as a funny idea, aimed at bringing in a few extra readers, while creating some identity with current folks has lead to being seen by over 10 million people in just three days- virtually ensuring that I’ll be giving up one of my coveted airplane seats in the near future. That’s right- Travel+ Leisure, the Daily Mail, Food And Wine, Lonely Planet, Business Insider and countless other outlets and TV shows picked up on the story. It got so much attention that one airline is jumping in, sweetening the deal- if you can find me…

Full terms and conditions for the contest can be found here: Catch Me If You Can – T&C’s…

British Airways Is Upgrading Up To 10 People That Find Me…

British Airways saw our contest and noticed that we’ve got a few flights coming up with them. Their team made a crafty move- asking if we wouldn’t mind sharing our travel plans, because they had plans of their own: they want to upgrade up to 10 people that find me. That’s right, if you find me in an airport and are on my British Airways flight, you and up to ten other people can end up in Club World Business Class! You’ll have countless opportunities, since I’m flying with them virtually every month between now and the end of the year… starting this week(end).

So Now You Need To Warn All Your Friends Who Fly British Airways About Catch Me If You Can, So They Can Get Upgrades…

Who knew looking at my mug could lead to a blissful trip in a flat bed in the skies? If you have any friends flying British Airways in the near future- as much as it may end up killing my back, and I may seriously come to regret this- you need to show them this contest and tell them to look out for me. If you find me, you’ll have a chance to be one of ten people taking a seat in utter comfort.

And Be Sure To Look Out For Clues, My First Flights Of The Contest Are This Weekend…

If you didn’t already know- we’re dropping clues on Instagram and Twitter. Someone has actually already uncovered the route of the first flight, so it’s just a matter of figuring out which airline and when! Someone’s gotta take my seat- it might as well be you! Best of luck…

Full terms and conditions for the contest can be found here: Catch Me If You Can – BA Regulations