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Happy to say I told you so. Just a few weeks ago, British Airways announced plans to improve their ailing customer experience. I took incredible heat at the time for even considering the notion that the airline could possibly improve. I took worse heat when I said I actually believe Alex Cruz is a sound leader who is listening, and may actually turn things around. We’re a long way from fully “turning things around”, but today the airline announced two very friendly moves for it’s most loyal customers and I believe more are to come. Hopefully they’ll also listen to my “five things British Airways should do” post

New Parents Can Pause Their Elite Bronze, Silver Or Gold Status For A Year…

What’s the point of having benefits if you can’t use em? British Airways announced today that parents adopting or having a child, who will travel less or not at all can pause their elite status for an entire year. On top of that, when you add your new family member to your household account, they’ll gift 1,000 Avios to your adopted child or newborn. This does not seem to discriminate at all between either parent, so this applies to both parties in a relationship. For full details on how to apply for this extension, visit here.

Free Seat Assignment On Hand Baggage Only Fares For Bronze, Silver Or Gold…

Travelers have rightfully complained that “loyalty” goes out the window when you take seat assignments away from your best customers, just for choosing a cheaper fare. In a reversal of policy, effective June 14th, British Airways will allow Gold, Silver or Bronze Executive Club members to select seat assignments within their usual window, at no charge. This allows members not needing checked baggage to choose the lower fare they’d prefer, without losing the benefits they’ve earned. Full details here.

How Do You Feel About These Changes? What Should Be Next?!

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