The point of blogs like mine is not to "get over" on anyone. It's to get the best for everyone. Boy is that important when you travel. Even to most "experts" the frequent flier world often feels like a cryptic place with unpublished benefits, changing rules and expiring miles. Needless to say when Virgin Atlantic mentioned the idea of collaborating on unfiltered "expert" posts to help their fliers get the most of their miles and Flying Club status I was intrigued and most of all, very surprised. Of course, I also had major doubts. Was "unfiltered" going to truly be my thoughts? Would they find my tips "too" helpful? I have to admit, I was thrilled with the answer.

Today marks the first in a series of curated posts aiming to help Virgin Atlantic Flying Club members get the most from their Flying Club experience at all levels from using miles to maximizing "elite" perks. Happily I was able to pitch topics I was passionate about and write in a style true to my work on, the only way it should be. I take loyalty and rewards seriously and selling yourself short is not a part of that process. It's the only reason people read and I appreciate that more than anything. I was really impressed that the Virgin Atlantic team stayed true to their word and allowed me to really speak from the perspective of someone offering the "expert" insights necessary for fliers to take advantage of what they deserve. The best. No grandstanding, no marketing. I am proud to be the one offering tips and don't take it lightly, it's an honor and I don't want to let fliers down whatever airline they fly. Let's get a few things straight. I don't work for the airline, I am not being commissioned for these posts, nor do they change my views. This is truly unique because it's an airline allowing someone outside of their corporate reach to comment on their benefits and offer insider tips to maximize them. 

Rewards and benefits are a function of loyalty and action. Whenever you fly you have choices. Offering aspirational benefits and rewards is an airlines way of encouraging repeat business, thus creating competitive advantage. The better the benefits, the more likely you will be to love the one you're with. I applaud Virgin Atlantic for realizing that rewards should not be hidden cryptic cold war messages and rather should be boasted about. Everyone likes benefits, the more the merrier. Why keep the good stuff hidden? As to the monkey in the room.... of course if Virgin Atlantic decide to devalue their mileage chart or cut back on products I will be just as cunning with my words as always. Hopefully they know better ; )

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