Whoever said nothing good happens on social media certainly doesn’t like to travel. We’re generally not too enthused when advertisements pop up on our Instagram feed, but yesterday one instantly caught our attention. Suddenly, an ingenious picture of a child enjoying a flat bed popped up – not in business class, but in the economy cabin. For the first time in the history of Instagram, a product was worth clicking – and we became instantly obsessed.

Luggage Turned Bed

First – it looks cool. Any kid would look pretty damn cool strutting around the airport with a roller bag, which they could ride on – if a parent is willing to tow! The luggage is designed for children under 7 and is meant to be used in window seats or middle seats on two aisle planes. The idea is that the luggage (which does have storage space) can convert into a perfect foot rest, complete with mini mattress and side cushions turning any economy seat into a children’s bed.

It Looks Awesome

Our friend Travel With Massi was kind enough to share some non press photos of the BedBox from JetKids in use – and the kids look legitimately thrilled. During flight, the top snaps off, toys games and other stow aways can pop out  and the suitcase becomes a seat extender and even includes a bonafide mini mattress to turn the seat into a bed. We’d dare to say it looks better than some up front!

Fun For All

We don’t have kids yet, but know plenty of parents who mention the difficulty and stress of traveling with children. Providing a chance for real sleep or leisure (for parents and children), while increasing fun and comfort for the kids is a serious win. We get absolutely nothing out out of promoting this, it just caught our eye and we think it’s obnoxiously clever. The BedBox set goes for £139 or $199 and includes everything you need to turn a seat into a bed. They also have a handy FAQ. Business class on an economy budget? We love it.

How do you feel about this quirky invention?