If you follow along with flight deals, you know exactly what I’m talking about. If you don’t, I’ll explain. Throughout the year 2017, we saw endless fantastic flight deals departing from European cities. Places like Stockholm, Oslo, Frankfurt, Dublin and Venice were hot beds for outstanding deals in all cabins – but they’ve gone a bit quiet. London however, has not.

Recap

The weekend began Friday night with incredible deals from Amsterdam and Brussels. Hardly surprising. But then things shifted to London, and stayed there. Business class flights were available to the West Coast US or Asia direct from London for under £1000 round trip. Economy deals were available for under £400. So what’s happening?

Start

Norwegian garnered headlines in the last weeks announcing major expansion plans from European hubs, and most specifically the UK. They plan to launch further flights to the US, Asia, Africa, South America and Middle East. With Brexit looming, European airlines have also began to “dig” into UK traffic, with Swiss, Air France, Lufthansa, Alitalia and a few Asian carriers offering their very best deals out of London – and not Europe. This is unprecedented.

Defense

Sometimes the best offense is a good defense. With airlines planning to launch routes in late 2018, Virgin Atlantic and British Airways, the London incumbents, locked in future travel plans with utterly tempting deals. This tactical move, offering the best for September, October, November and December will make it harder to pick off many customers, who can’t refuse the convenience of direct flights.

Practice

We’re always harping on setting flight alerts. They’re the single best thing anyone can do to save money on travel. And for the first time in… years, the best practice for any travelers looking for fabulous flight deals in Western Europe should add London to their alerts. The hub city is under attack from low cost and European airlines, and it’s making for incredible consumer pricing. Enjoy it.

What do you think of this development?