Yes, we’re playing that game again. British Airways offer a highly competitive UK credit card, with perks that help to stack the playing field in the airline miles game. One thing their card has failed to address is loyalty on paid tickets, and naturally we have a few thoughts on how to fix that-for all parties…

Offer A Free Checked Bag For Cardholders…

The checked bag is the pesky fee charged on short haul flights by almost every airline these days. It helps airlines compete in a price sensitive game. A free checked bag for everyone traveling on the cardholders’ reservation would sway loyalty toward British Airways on short haul routes, which British Airways greatly struggles with. This represents savings and a gesture of goodwill toward the consumer and a better chance for BA at brand loyalty on every journey.

And Why Not A Few Free Seat Assignments As A Credit Card Spending Bonus?

People spend just enough to get their 2 for 1 companion voucher and then slow down. Why not offer a set number of complimentary seat assignments after X amount of spending. Nothing is more maddening for travelers making bookings, especially in premium cabins, than finding out that they cannot select a seat in advance. Surely co branded credit card spending is more lucrative than the seating charges, especially if you just offer a few.

While We’re At It, A 10% Discount On Buy On Board When Paying With BA Amex?

Yes, that’s right, a minimal discount to incentivize incremental business, which costs British Airways a net zero. A 10% discount-again is a loyalty rewarding feature which encourages repeat business. If most airlines are going to buy on board, why not undercut them while adding additional benefit for your cardholders, who find increasingly competitive card offers in the UK from the likes of Amex themselves?

Finally, Allow Multiple Vouchers To Be Earned Annually Per Card, Based On Spending…

An additional £10,000 threshold is too low to trigger a second voucher, but why not £30,000? If someone is willing to generate 30k in spending by using a card for all transactions, surely a second voucher is more than “paid for” from British Airways with that level of spending. It also gives cardholders further reason to continue spending on their BA amex after £10k, when the companion voucher is triggered.